Top Picks For You

Our sulfate-free, dual-benefit hair care products are designed for all hair types with the added benefit of protection for color-treated hair

HAIR QUIZ

Inspired by the pioneers of sulfate-free hair care, we’re committed to creating vegan

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Hydrate Sheer Shampoo and Conditioner Duo: Silicone-Free Lightweight Moisturizer for Fine Hair
$38.00
$76.00
$38.00
(-50%)
Hydrate Sheer Shampoo
$6.00
$12.00
$6.00
(-50%)
Hydrate Sheer Shampoo
$19.00
$38.00
$19.00
(-50%)
Hydrate Shampoo & Conditioner: Sulfate-Free Set for Deep Hydration
$38.00
$76.00
$38.00
(-50%)
Strength Cure Conditioner: Repairing Conditioner for Damaged Hair
$6.00
$12.00
$6.00
(-50%)
Strength Cure Shampoo and Conditioner Duo: Sulfate-Free Repairing Set for Damaged Hair
$90.00
$180.00
$90.00
(-50%)
Strength Cure Daily Damage Protection Hair Care Set
$50.50
$101.00
$50.50
(-50%)

EVERYTHING TO KNOW ABOUT HAIR FRAGRANCE

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DISCOVER OUR ELEVATED TREATMENT MASKS

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The Pioneers of Pure, Affordable Hair Care

Our goal? To make professional color care accessible to everyone. With 50% off and free shipping, you can enjoy luxurious hair care without breaking the bank

Strength Cure Dream Healer Serum: Damage Repair & Heat Protection
$24.00
$48.00
$24.00
(-50%)
Strength Cure Shampoo: Sulfate-Free Repairing Shampoo for Damaged Hair
$19.00
$38.00
$19.00
(-50%)
Strength Cure Shampoo: Sulfate-Free Repairing Shampoo for Damaged Hair
$45.00
$90.00
$45.00
(-50%)
Strength Cure Shampoo: Sulfate-Free Repairing Shampoo for Damaged Hair
$6.00
$12.00
$6.00
(-50%)
Strength Cure Conditioner: Repairing Conditioner for Damaged Hair
$19.00
$38.00
$19.00
(-50%)
Strength Cure Conditioner: Repairing Conditioner for Damaged Hair
$45.00
$90.00
$45.00
(-50%)
Strength Cure Conditioner: Repairing Conditioner for Damaged Hair
$6.00
$12.00
$6.00
(-50%)
Strength Cure Shampoo and Conditioner Duo: Sulfate-Free Repairing Set for Damaged Hair
$90.00
$180.00
$90.00
(-50%)
Love Luster Hydrating Hair Perfume
$22.00
$44.00
$22.00
(-50%)
Love Luster Hydrating Hair Perfume
$22.00
$44.00
$22.00
(-50%)
Hydrate Glow Catcher: Hydrating Hair Oil for Frizz Control & Shine
$17.00
$34.00
$17.00
(-50%)
Strength Cure Dream Healer Serum: Damage Repair & Heat Protection
$24.00
$48.00
$24.00
(-50%)
Color Fanatic Multi-Tasking Leave-In Spray: 21-Benefit Heat Protectant and Detangler
$6.50
$13.00
$6.50
(-50%)
Color Fanatic Multi-Tasking Leave-In Spray: 21-Benefit Heat Protectant and Detangler
$18.00
$36.00
$18.00
(-50%)
Color Fanatic Multi-Tasking Leave-In Spray: 21-Benefit Heat Protectant and Detangler
$27.50
$55.00
$27.50
(-50%)
Nanoworks Gold Shampoo
$25.00
$50.00
$25.00
(-50%)
Pure Volume Shampoo
$19.00
$38.00
$19.00
(-50%)
Pure Volume Shampoo
$45.00
$90.00
$45.00
(-50%)
Pure Volume Shampoo
$6.00
$12.00
$6.00
(-50%)
Pure Volume Conditioner
$19.00
$38.00
$19.00
(-50%)
Pure Volume Conditioner
$45.00
$90.00
$45.00
(-50%)
Pure Volume Conditioner
$6.00
$12.00
$6.00
(-50%)
Pure Volume Shampoo and Conditioner Duo
$90.00
$180.00
$90.00
(-50%)
Pure Volume Shampoo and Conditioner Duo
$38.00
$76.00
$38.00
(-50%)
Love Luster Hydrating Hair Perfume
$22.00
$44.00
$22.00
(-50%)
Love Luster Hydrating Hair Perfume
$22.00
$44.00
$22.00
(-50%)
Hydrate Glow Catcher: Hydrating Hair Oil for Frizz Control & Shine
$17.00
$34.00
$17.00
(-50%)
Strength Cure Dream Healer Serum: Damage Repair & Heat Protection
$24.00
$48.00
$24.00
(-50%)
Color Fanatic Multi-Tasking Leave-In Spray: 21-Benefit Heat Protectant and Detangler
$6.50
$13.00
$6.50
(-50%)
Color Fanatic Multi-Tasking Leave-In Spray: 21-Benefit Heat Protectant and Detangler
$18.00
$36.00
$18.00
(-50%)
Color Fanatic Multi-Tasking Leave-In Spray: 21-Benefit Heat Protectant and Detangler
$27.50
$55.00
$27.50
(-50%)
Smooth Perfection Shampoo
$19.00
$38.00
$19.00
(-50%)